While most of us don’t think twice about buying inexpensive items like books, records or T-shirts online, the internet marketplace isn’t usually our first stop for big ticket items like wedding rings, anniversary pendants or other jewelry. But if you take a look at major online jewelry retailers, you’ll see that there are some major advantages to going virtual jewelry shopping.
A website can never capture the splendor and detail of seeing a sparkling diamond or ruby in person on the showroom floor, but thanks to comprehensive buying guides, customization options, promos and exhaustive inventories, buying jewelry online is an increasingly appealing alternative to driving around town looking for the perfect item.
Buying jewelry online means that whether you’re shopping for the perfect anniversary gift or simply enriching your own collection, price comparison is easier than ever. And should you change your mind or find a better price on a similar item, nearly all online jewelry retailers provide the same customer satisfaction guarantees you can expect to find in a brick and mortar location.
From brightening a lover’s eyes with the classic Tiffany's light blue box to the last minute Valentine’s Day gift, the internet has become a fantastic option for finding the best in diamonds, gems, rings, necklaces, charms and more. On this site you will find articles related to jewelry as well as reviews of online jewelry sites like Zales, Amazon and Diamond.com to help you decide which is best for you.
Buying jewelry should be a straightforward experience that still has an air of old world decadence. The luxury and exuberance of an Antwerp jeweler’s shop should be reflected in the presentation, inventory, and interactivity of a jewelry retailer’s site. Further, just because a store front is online doesn’t mean we shouldn’t expect top quality customer service and great customization options.
We buy jewelry to commemorate once in a lifetime occasions and pay a premium for items that will remain in our families long after we are gone. Our top ten selections of online jewelry retailers offer peace of mind, great items, fair prices and customer support you can rely on. We evaluated our top ten online jewelry sites according to the following criteria:
Features
The website for an online jewelry retailer should be easy to search, offer advanced search options and feature useful information for prospective customers. Moreover, a jewelry site should look good. Our top picks all include vast photo galleries that capture the glamour and glitz of diamonds, gems, gold and silver.
Inventory
Some jewelers specialize in diamonds, gems, sterling silver or gold alloys. We factored in an online jewelry retailer’s number of items, variety of items, specializations and customization options for this category. In addition to standard items like engagement rings, pendants, bracelets and earings, we considered unique items like charms, loose stones and keys.
Value
A piece of jewelry intended to stand the test of time is never going to be cheap. We considered the price relative the quality of jewelry to determine an online jewelry retailer’s value ranking.
Security
Customers increasingly value their privacy and the safety of their personal information. Good online jewelers take security measures to protect their clients from cyber crime and identity theft as well as to ensuring the safety of purchased items.
Customer Support
What happens after you buy an item is just as important as the item itself. Good online jewelry retailers offer fair return policies, warranties, and signature gift boxes.
So whether you’re celebrating years of successful marriage, a holiday or just a night out, purchasing online jewelry is safer and easier than ever before.
At TopTenREVIEWS We Do the Research So You Don’t Have To.™
| Rank | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 |
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Zales | Amazon | Diamond.com | Tiffany & Co. | Blue Nile | Kay | Swarovski | Ice.com | Brilliant Earth | Links of London USA |
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| Ratings | 9.38 | 9.35 | 8.78 | 8.60 | 8.50 | 8.38 | 8.25 | 8.13 | 7.13 | 7.08 |
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| Corporate Gifts | ||||||||||
| Price Range | $-$$$ | $-$$$ | $-$$ | $$-$$$ | $-$$$ | $-$$ | $-$$ | $ | $-$$$ | $$-$$$ |
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| Free Shipping | ||||||||||
| Shipping Carriers | FedEx, USPS | UPS | FedEx, USPS | FedEx | FedEx | UPS, USPS | varies | FedEx | FedEx | varies |
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| Return Policy | 30 Days | 30 days | 30 Days | 30 Days | 30 Days | 90 Days | 14 Days | 30 Days | 30 Days | 28 Days |