Inventory:  

We like the way Brilliant Earth has set up designing your own diamond ring. You can select the shape of the ring and the price range and it will return results with the all the stones they have available. You can even select various cuts and compare prices and see pictures here from the search results page. Scrolling over any of the results will give you all the pricing, measurements and shipping information. From there you can go on to choose a setting and have it shipped.

We were a little disappointed with the inventory at Brilliant Earth compared to some other sites we reviewed. While every product could technically be for anyone, most of the items seemed more concerned with being green than with being stand alone pieces of jewelry.

Price Range:  

You can’t really put a price on saving the planet and people’s lives. That’s one thing to think about with Brilliant Earth, 5% of all the purchases goes to Africa to help causes there. That goes a long way for value. If you’re going for straight up price, however, Brilliant Earth has some good deals on gifts for lower than $100 and prices can go up as high as $79,600.

Security:  

Although Brilliant Earth doesn’t make customers register with the site to make a purchase, they do use Secure Sockets Layer (SSL) encryption technology during all purchases, the industry standard for ensuring your personal information doesn’t fall into the wrong hands. They also will insure and register all items shipped through FedEx for their full value.

Customer Support:  

Brilliant Earth seems like they’re very willing to work with customers. They have several options available to get a hold of them and to find out more about their company including a company blog, articles and email and phone support. One aspect we really liked was that Brilliant Earth, realizing that sometimes you want to keep orders a surprise until the very last moment, has a phone number for customers to call so they can arrange a special delivery for the products you want to keep a surprise.

Brilliant Earth not only supplies you with quality online jewelry at decent prices, but they also can supply that feeling that you’re doing more. You may be buying this diamond for yourself, but with Brilliant Earth you’re actually making a difference from the movement to stop the conflicts in Africa to donating to a worthy cause to improve lives. And you get some gorgeous jewels on top of it all in the end. However, if you’re looking for a wider selection of styles and fashions, check out our review of Zales, our No. 1 online jewelry retailer and read our other reviews for a comprehensive look at what's out there.

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