Features:  

Within your first few moments on Ice.com it becomes clear that they are targeting a modern audience. In addition to standard tabs that redirect visitors to jewelry by type and occasion, Ice.com features some useful and innovative browsing options. The homepage features a “hot deal of the day,” sale information and link to their best selling items.

Ice.com provides a direct link to jewelry featuring this month’s birthstone, which is a priceless resource for birthday gifts. We are also particularly fond of Ice.com’s “Style Guide” subsite. The style guide is updated seasonally and features special collections for every taste. Currently, their style guide offers provocatively titled collections like “electro-chic,” “color craving” and “nude and neutral.”

Inventory:  

Beyond their traditional diamond solitaire engagement rings and stud earrings Ice.com’s collection has comparatively little in terms of classic jewelry. They specialize in more modern designs that range from business casual to formal to night club chic. Their black and white diamond creations are some of the more flashy items we’ve seen.

Ice.com offers a wide variety of earrings, necklaces, bracelets, rings, pendants and include watches on their site. Notable designers with their jewelry on Ice include Andrea Barna, Renata Cellini, Julie Leah, Argento Simona, Dalumi, Michiko, and other Ice collections.

Niche items like children’s jewelry, family collections, zodiac collections and personalized items are widely available on Ice.com as well.

Price Range:  

Ice excels at offering affordable and stylish jewelry. You won’t find much that’s fit for royalty, but their sterling silver and semiprecious stone jewelry provide some of the best values we’ve found in the online jewelry marketplace. It’s very realistic to find a nice bracelet or pair of earrings for under $100. Their diamonds are also very competitive in the price point category.

Bargain hunters will want to keep on top of Ice.com’s sales and promotions which routinely provide savings of 50-70% off retail prices.

Security:  

Ice.com uses secure servers for all credit card transactions. Shipping includes insurance against loss or damage.

Customer Support:  

Ice offers a full refund on returned items for 30 days. Ice jewelry is guaranteed under warranty for 90 days. Telephone and email support contact information can be found on Ice.com.

Whether you call shining diamonds “bling,” “stones,” “rocks” or “ice,” the vibrant jewelry at Ice.com will appeal to the sensibilities of the young, stylish and aggressive. That’s not to say they don’t offer some traditional fare, but rather just to emphasize the abundance of character typical of their collections. Whether shopping for a white gold solitaire ring or a brilliant orange citrine pendant, Ice.com provides an affordable and reliable online jewelry shopping experience.

How does Ice.com fare against other leading online jewelry sites? See our side-by-side comparisons and reviews of the best online jewelry outfits for details.

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